
Co-Founder and Chief Executive Officer
Dr. Odell Vining
Behavioral Psychologist, Published Researcher, and Author
Dr. Odell Vining is a behavioral psychologist with 30 years of professional experience applying behavioral science to assessment, intervention, human performance, and measurable behavioral change.
He has published multiple articles in professional peer-reviewed journals, authored and co-authored two books, and delivered presentations at national and regional professional conferences. His work reflects extensive experience in behavioral measurement, psychometrics, intervention science, data-based decision-making, and the responsible interpretation of human-performance information.
Throughout his career, Dr. Vining has focused on a practical question: How can meaningful behavior be measured accurately and changed responsibly?
Within BASE, he leads the scientific and behavioral framework, assessment development, measurement standards, intervention strategy, research direction, and overall product vision. His goal is to give coaches a scientifically grounded way to identify important behavioral patterns, respond with greater precision, and measure whether their efforts are producing meaningful improvement.
